A digital asset management (DAM) strategy organizes, stores, and distributes digital assets such as images, videos, and documents. Developing a DAM strategy is essential for any enterprise that wants to manage its digital assets effectively, improve collaboration, and increase efficiency.
The first step in developing a DAM strategy is to identify your organization's specific needs and goals, which includes understanding the types of digital assets your organization have, who needs access to them, and how they will be used. This is done by inventorying current assets and documenting all asset creation and usage processes.
Once you clearly understand your organization's needs and goals, it is vital to consider the organizational and cultural changes that may be required to make the strategy successful. This may include changes to existing processes, workflows, and organizational roles. Establishing clear ownership and responsibilities for digital assets and encouraging a culture of collaboration and sharing is also essential.
Developing a digital asset management strategy is a complex and multi-faceted process that requires careful consideration of your organization's needs and goals. By identifying your organization's needs, you can effectively develop a plan to manage your company's assets, improve collaboration, and increase efficiency. Additionally, it is important to consider the organizational and cultural changes, effective search and discoverability, sharing and distribution, and security while developing the strategy.
DAM Ops Consulting has years of experience assessing enterprises' current digital asset state and providing them with key learnings and a future state roadmap for digital asset operational success based on best practice experience.